Naadam Secures a Key B2B Deal With Macy’s Using Lookgen, Then Rolls It Out Across the Entire Group

“Lookgen proved itself in the one moment that mattered most”
says Diederik Rijsemus, Founder & CCO, Naadam Group

When Naadam needed visuals for an important B2B pitch with Macy’s, they had only a few days to prepare, dozens of products to showcase, and no time for a traditional photoshoot. A studio setup would have been too slow, too expensive and too inflexible for the timeline. They needed a fast demo that still met the visual standard required by a retailer like Macy’s, so they turned to Lookgen.

From urgency to opportunity

Within hours, Lookgen generated a full set of polished, on-model visuals directly from Naadam’s packshots. No photographers, no models, no retouching cycles and no reshoots. Just clean, premium ecommerce-ready imagery that could be used immediately in the presentation. Macy’s approved the collection and moved forward. That successful pitch was the moment Lookgen proved its commercial value.

A crucial factor for Naadam was the combination of speed and consistency. They tested several other AI tools, but those fell short in realism, brand control or accuracy. Lookgen delivered reliable, on-brand output at the quality level needed. “We needed visuals instantly, at a quality Macy’s would accept, and we got them”, says Rijsemus.

From a single win to full adoption

After the successful Macy’s pitch, Naadam decided not to treat Lookgen as a one-off shortcut, but as a structural part of their visual workflow. The result was a full rollout across all labels within the Naadam Group, including Ivory Ella and a growing portfolio of emerging brands.

Today, Lookgen supports their daily content creation needs across multiple channels, such as:
• ecommerce product photography
• lookbooks and campaign concepts
• social content and email visuals
• wholesale decks and B2B presentations
• rapid seasonal and colourway testing

What started as an urgent request became a new way of working. Naadam’s teams now launch, update and refresh collections significantly faster, with consistent visual quality across every brand. They no longer depend on studio timelines or model availability to react to market opportunities.

“Once we saw how quickly we could refresh entire assortments with consistent, premium images, it became a no brainer”
says Diederik Rijsemus, Founder & CCO, Naadam Group

For Naadam, Lookgen didn’t prove itself in theory, but in practice by helping secure a meaningful B2B opportunity. That evidence led to full adoption and made Naadam one of Lookgen’s strongest early partners, showing clearly how AI-generated content can accelerate sales, strengthen consistency and unlock speed across a fashion organization.

“Lookgen helps us move at the speed the market demands”, says Naadam Group.